Unit 4222-309 Contribute to raising awareness of health
issues (HSC 3001)
Assessment Criteria
Outcome 1 Understand factors affecting awareness-raising activities
about health issues
- analyse reasons why it may be necessary to raise awareness of health issues
We have a duty of care to the individual we are supporting, it is neglectful to do nothing so this relates to safeguarding, individual may have communication difficulties so may not be able to inform us about themselves, the individual may be unclear who could help them, they may have a high threshold of pain, they may be anxious about possible outcomes.
Other agencies could be: those involved in care, support & well-being of individual, e.g. community nurse, other service provider (care agency) physiotherapist, occupational therapist, speech & language therapist.
- compare the roles of agencies and others who may be involved in raising awareness of health issues
All members of the community can help to safeguard and promote the welfare of Vulnerable individual. Everyone who works with vulnerable people has a responsibility to ensure that procedures for safeguarding Patients are adhered to.
It is the responsibility of all agencies to ensure that appropriate single agency procedures and training are available to all staff with a responsibility towards safeguarding adults and children's well-being.
All specified agencies must:
Comply with these procedures;
- Set clear priorities for safeguarding patients, explicitly stated in strategic policy documents;
- Ensure senior management commitment to the importance of safeguarding and promoting the welfare of patients;
- Have a clear line of accountability within the organisation for work on safeguarding and promoting the welfare of children
- Ensure safe staff, carer and volunteer recruitment practices
- Maintain accurate records of decision-making and actions
- Ensure sensitivity to needs arising from race, culture, religion or linguistic background, disability, sexual orientation, gender or age;
- Ensure effective intra and inter-agency working to safeguard and promote the welfare of all patients, including effective arrangements for sharing information.
- Provide and monitor uptake and effectiveness of regular mandatory Individual protection training for staff, carers and volunteers.
- Promote a culture of participation by patients and families and include their views when developing services;
- Have whistle blowing procedures and a culture that enables issues about safeguarding and promoting the welfare of patients to be addressed.
- Describe factors to consider when planning awareness-raising activities.
Measuring impact of awareness raising activities is challenging. When a person’s perception or
understanding is influenced, is that an impact or does it has to manifest in behaviour change? It is
difficult to measure with precision what affect an awareness raising activity has on an individual.
Do not expect attitudes or behaviours to change immediately, introducing an idea in a person’s
Consciousness is important. Often messages are perceived without conscious awareness yet at some
level it affects an individual’s perspective. Furthermore, explicit statements that proclaim gender
equity can affect the broader social climate and have cumulative value.
Raising awareness activities need to be creative. Campaigns are competing for mental space of an
audience that is bombarded with many other ideas and messages. This means programmes need to
get creative and learn a little from commercial marketing strategies.
Relying on fear or guilt to elicit long-term behaviour change is less effective. Thought-provoking,
benefits-based messages are more meaningful.
Awareness rising is only the first step in a campaign to change behaviour. Awareness rising
without follow-up processes to exploit the attention generated tends to have limited long-term impact.
Using various awareness strategies increases impact
understanding is influenced, is that an impact or does it has to manifest in behaviour change? It is
difficult to measure with precision what affect an awareness raising activity has on an individual.
Do not expect attitudes or behaviours to change immediately, introducing an idea in a person’s
Consciousness is important. Often messages are perceived without conscious awareness yet at some
level it affects an individual’s perspective. Furthermore, explicit statements that proclaim gender
equity can affect the broader social climate and have cumulative value.
Raising awareness activities need to be creative. Campaigns are competing for mental space of an
audience that is bombarded with many other ideas and messages. This means programmes need to
get creative and learn a little from commercial marketing strategies.
Relying on fear or guilt to elicit long-term behaviour change is less effective. Thought-provoking,
benefits-based messages are more meaningful.
Awareness rising is only the first step in a campaign to change behaviour. Awareness rising
without follow-up processes to exploit the attention generated tends to have limited long-term impact.
Using various awareness strategies increases impact
Multiple messages through different activities (i.e., drama, posters, billboards, media campaigns, etc.) reach further and have more impact as ideas build on and reinforce each other.
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